Ontario Science Centre Rebranding & IMC
Overview of a rebranding and integrated marketing communications project created for the Ontario Science Centre.
Overview
This academic strategy project explored how the Ontario Science Centre could refresh its brand and reconnect with modern audiences through a stronger integrated marketing approach. The work combined repositioning, audience understanding and channel planning into one cohesive direction.
My Role
I developed the rebranding logic, campaign direction and IMC framework, covering identity thinking, PR, digital content, social media, OOH and SEO/SEM recommendations.
Outcome
The final output demonstrated a practical brand-refresh direction with a connected communication plan designed to improve relevance, visibility and audience engagement.
Full Case Study
This page intentionally shares only a concise overview. Use the Google Drive link above if you would like to review the full detailed case study.