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CAPABILITY MAP

Expertise

Full-funnel capability across acquisition, creative execution, analytics and field growth.

ONLINE MARKETING

  • SEO & technical optimisation
  • Google Ads & Meta Ads
  • Email marketing & automation
  • Social media strategy
  • AI-assisted campaign testing
  • E-commerce operations
  • CRO & sales funnels
  • GA4 / SQL / CRM reporting
  • Copy / graphics / video
  • MQL growth systems

OFFLINE MARKETING

  • Brand activations
  • Retail & distributor marketing
  • Sales enablement
  • Corporate training
  • Product launches
  • Partnerships
  • Customer acquisition
  • GTM planning
  • SOPs and leadership
  • Stakeholder alignment

TOOLS I WORK WITH

Google AdsMeta AdsGA4HubSpotSalesforceShopifyWordPressPower BIExcel / Google SheetsCanvaPhotoshop
Brand & GTM

Launch frameworks, positioning and field execution.

Performance Growth

Campaigns, funnels, CRO and marketing-qualified leads.

Design Communication

Graphics, decks, content and management reporting.

CREATIVE / COMMERCIAL PROCESS

How I Work

Strategy creates value only when it ships, is measured, is owned and improves the next cycle.

01
Creative + Commercial

Every design decision is linked to audience behaviour, conversion, brand clarity and measurable business value.

02
Online + Offline

SEO, paid media, content, e-commerce, retail, GTM, training and sales enablement work as one system.

03
End-to-End Ownership

I manage execution, communication, reporting, stakeholders and customer-facing outcomes.

MY WORK LOOPUnderstand → Measure → Own → Improve → Repeat
01 DIAGNOSEBrief, goal, audience, market, product and channel gaps
02 STRATEGISEPositioning, GTM, funnel, budget, KPIs and content direction
03 CREATEDesign system, copy, visuals, ads, presentations and brand assets
04 EXECUTESEO, paid, social, CRM, e-commerce, retail and activation
05 OWN ACCOUNTSClients, customers, distributors, stakeholders and service flow
06 SATISFY + LISTENSatisfaction, objections, reviews, questions and feedback
07 LEARN + IMPROVERead data and feedback; refine SOPs, creative and communication
08 RESTART BETTERApply learning to the next brief, campaign, client or customer cycle
SERVICES

Why Work With Me

A rare mix of strategy, creative execution, analytics, e-commerce, offline growth and leadership — built for measurable business outcomes.

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Commercial Growth Strategy

GTM planning, product launches, distributor onboarding, market expansion and stakeholder alignment across retail and consumer goods.

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Performance + SEO Engine

Google Ads, Meta Ads, SEO, keyword research, content strategy, CRM workflows, conversion funnels and lead generation.

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Creative & Design Execution

Campaign assets, brand collateral, social media creatives, presentations, copywriting, video coordination and Canva/Photoshop-led design.

$
E-commerce Operator Mindset

Shopify, WordPress, Magento, product research, store management, paid acquisition, customer support and profit-focused optimisation.

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Analytics & Reporting Discipline

GA4, Power BI, CRM/DMS tracking, KPI measurement, management reporting and decision-making through dashboards and data.

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Leadership + Account Ownership

Cross-functional coordination, team training, client/customer handling, sales enablement, SOPs and ownership from execution to feedback.

WHAT YOU GET

Brand StrategyProduct MarketingSEO + Paid MediaE-commerceGraphic DesignCRM + AnalyticsRetail / GTMLeadershipClient Handling
I do not only make marketing look good — I make it accountable, organised and commercially useful.