AGM ADVANTAGE — OFFLINE SALES LEADERSHIP
AGM Advantage
Driving Sales Performance Through People & Process
Team Lead · May 2023 – Apr 2024 · Toronto, Canada
Joined a Canada-based marketing and sales firm specialising in face-to-face brand promotion and client acquisition. Built practical leadership depth through recruitment, training, sales communication and field execution.
WHAT I OWNED
- Recruitment, onboarding and performance development
- Corporate sales training and objection handling
- Client acquisition and customer engagement
- Team mentoring and sales readiness
- On-ground brand activations and presentations
- SOPs, feedback loops and performance routines
BUSINESS IMPACT
- Top 10 Sales Representative across North America in first month
- Recognised as #1 Sales Representative in Canada
- #9 across North America
- 50+ associates hired and managed
- Improved sales readiness through structured training
Recruitment & Performance DevelopmentPlayed a key role in recruitment, training and performance development of over 50 associates, including candidate sourcing, onboarding, mentoring and evaluation.
Corporate Training & Sales DevelopmentDesigned and conducted sales communication, negotiation, client acquisition and customer retention training.
Operational Strategy & Team LeadershipPartnered with senior leadership to improve onboarding frameworks, SOPs, feedback loops and performance routines.
Marketing & Brand PromotionSupported on-ground brand activations, product demonstrations and client presentations while refining customer-facing communication.
