FitwithMehar
Performance Marketing · Social Analytics · Customer Acquisition · Partnerships
Worked as a growth-focused business consultant for a fitness and wellness brand, combining Google Ads, Meta Ads, social content, email nurture and customer communication. The role required a consultative approach: understand the customer journey, identify conversion bottlenecks, test solutions, measure ROAS and engagement, and keep improving acquisition and retention.
WHAT I OWNED
- Planned and optimized Google Ads and Meta Ads campaigns around acquisition goals, audience segments, creative testing and return on advertising spend (ROAS).
- Used campaign, social and funnel data to identify customer behavior patterns, content signals and conversion bottlenecks, then translated those insights into action plans.
- Built lead qualification, retargeting and lifecycle nurture flows to move prospects from ad engagement to consultation and purchase.
- Created and coordinated social content, graphics and video while tracking audience response and community feedback to refine messaging.
- Managed inbound partnership and sponsorship opportunities, including fit assessment, negotiation, commercial coordination and relationship management.
- Worked across acquisition, customer support and retention touchpoints to improve the end-to-end client experience.
BUSINESS IMPACT
- ₹4L+ monthly revenue generated
- 100+ paying clients acquired
- 15x+ ROAS achieved
- +39.4% email open rate
- +165.9% email click rate
- Improved ad-to-consultation conversion efficiency through segmentation, retargeting and personalized communication
RELEVANT CAPABILITIES
Relevant capabilities include digital advertising, consultative growth strategy, social and campaign analytics, customer acquisition, audience segmentation, conversion optimization, partnership development, customer success and data-backed storytelling.
Created graphics, videos and engaging social content to keep the brand active and strengthen community engagement.
Segmented users by content categories, promoted relevant opt-in offers and built custom sequences that improved engagement and conversion performance.
Supported Q/A-style episodes answering community questions and strengthening acquisition and retention touchpoints.
Handled inbound sponsorship and partnership opportunities including fit assessment, negotiation and commercial coordination.
Optimised the funnel from ad click to consultation call through personalised communication and targeted retargeting.
