FITWITHMEHAR — BUSINESS CONSULTANT
FitwithMehar
Scaling Acquisition & Revenue Through Performance Marketing
Business Consultant · May 2024–Apr 2025 · Chandigarh · Fitness / Performance Marketing
FitwithMehar is a personalized transformation program focused on sustainable weight management and lifestyle improvement through balanced, protein-rich meal plans and consistent coaching.
WHAT I OWNED
- Google Ads + Meta Ads strategy
- Lead qualification + retargeting
- Email segmentation + nurture flows
- Social content, graphics and video
- Q/A podcast and community touchpoints
- Partnership and sponsorship negotiation
BUSINESS IMPACT
- ₹4L+ monthly revenue generated
- 100+ paying clients acquired
- 15x+ ROAS achieved
- +39.4% email open rate
- +165.9% email click rate
- Improved ad-to-consultation conversion efficiency
Social MediaCreated graphics, videos and engaging social content to keep the brand active, strengthen community engagement and support the acquisition funnel.
Email MarketingSegmented users by content categories, promoted relevant opt-in offers and built custom email sequences that improved open and click-through performance.
PodcastSupported Q/A-style podcast episodes responding to community questions and helping strengthen acquisition and retention touchpoints.
Business DevelopmentHandled inbound sponsorship and partnership opportunities across blog posts, link placements and video reviews, including fit assessment and price negotiation.
Conversion OptimisationOptimised the funnel from ad click to consultation call through personalised communication and targeted retargeting.