INVERSE TRENDS — E-COMMERCE ENTREPRENEURSHIP
INverse Trends
Building & Scaling E-commerce Businesses
E-Commerce Entrepreneur · December 2020 – Mar 2023 · India & Canada
Scaled e-commerce and dropshipping businesses by managing the full operating loop — product research, Shopify builds, creative production, Meta/Google Ads, customer service, profitability tracking and optimisation.
WHAT I OWNED
- Product and competitor research
- Shopify store build and visual customisation
- Facebook, Instagram and Google Ads
- Copywriting, graphic and video creatives
- GA4, SQL reporting and dashboard analysis
- Returns, refunds, email and call support
BUSINESS IMPACT
- $500,000+ CAD revenue generated
- 31,000+ fulfilled orders
- 5–12 ROAS across winning products
- Optimised CAC, LTV and campaign ROI
- Managed thousands of customer queries
- Built profitable e-commerce systems
Product ResearchUsed competitor research, Facebook Ad Library and TikTok to identify viable product-ad combinations and test commercial potential.
ShopifyBuilt and customised Shopify stores with original graphics to create a differentiated buying experience.
AdvertisingManaged performance campaigns with a focus on profitability, unit economics and the realities of cash-on-delivery e-commerce in India.
Customer ServiceManaged thousands of customer queries across returns, refunds, email and call support.
