Swiss Military Consumer Goods Ltd.
Brand & Product Marketing · GTM · Social Insights · E-commerce · Commercial Growth
Operating across brand and product marketing, go-to-market strategy, social/content performance, e-commerce and partner growth. I translate market and customer inputs into product launches, campaigns, dashboards and business recommendations while coordinating sales teams, agencies, distributors and senior stakeholders.
WHAT I OWNED
- Led GTM planning and launch readiness for 2 new product categories, including market research, positioning inputs, channel communication and sales enablement.
- Onboarded and coordinated 10+ distributor partners across India, managing rollout priorities, market feedback and partner communication.
- Managed social, content and digital performance with a measurement mindset—tracking audience response, campaign/content performance, trends and customer signals to improve execution.
- Owned SEO, CRM/DMS and Power BI reporting workflows, using performance analytics to surface business drivers, risks, opportunities and action plans.
- Worked cross-functionally with Sales, Finance, Legal, PR/creative partners and leadership on launches, planning, reporting and management presentations.
- Supported commercial planning through target tracking, forecast inputs, market analysis and structured problem-solving for retail and consumer-goods growth.
BUSINESS IMPACT
- Organic website traffic increased by 37%
- Monthly sessions increased by 55%
- Keyword rankings improved by 62%
- Marketing-qualified leads increased by 45%
- Aligned a 37-member retail sales team around plans, product priorities and market execution
- Enabled executive-level reporting through dashboards, structured insights and performance reviews
RELEVANT CAPABILITIES
This role combines product marketing, social and performance measurement, GTM strategy, partner enablement, e-commerce, consumer/market insights, cross-functional project management and executive communication. I also use AI-assisted research and analysis workflows to speed up synthesis, testing and reporting while keeping decisions grounded in business data.
Where product, brand, creative and communication work as one.
Swiss Military combines heritage, functionality, innovation and accessible premium design across travel gear and lifestyle categories. Within this ecosystem, I connect product marketing, brand communication, PR, social/content, e-commerce, distributor execution and measurement so that market feedback informs the next decision—not just the next campaign.
The process connects:
Brand & Products → PR + Online + Creative Teams → Campaigns & Content → General Trade → Market / Customer → Feedback & Learning → Better Execution
The objective is to create a closed measurement loop: product and market inputs shape GTM and content; campaign and channel performance generate social and customer insights; those insights feed sales, partners and leadership; and the next cycle is adjusted using evidence rather than assumptions.
One brand. Multiple touchpoints. One connected customer experience.
