Swiss Military Consumer Goods Ltd.
Building Brands, Markets & Growth Systems
Marketing Manager · May 2025 – Present · Gurugram, India
Operating at the intersection of brand strategy, growth execution and performance analytics. The role spans market expansion, partner alignment, digital growth, product category, PR agency and social media handling, product launches and CXO reporting.
WHAT I OWNED
- 2 new product-category launches
- 10+ distributor partners onboarded across India
- Localised GTM strategies and market research
- SEO, content and technical optimisation
- CRM, DMS and Power BI performance tracking
- Collateral, campaign assets and cross-functional alignment
BUSINESS IMPACT
- Organic website traffic increased by 37%
- Monthly sessions increased by 55%
- Keyword rankings improved by 62%
- Marketing-qualified leads increased by 45%
- 37-member retail sales team alignment
- Executive-level stakeholder reporting enabled
Where product, brand, creative and communication work as one.
Swiss Military combines heritage, functionality, innovation and accessible premium design to create lifestyle products for a global audience. Within this ecosystem, I work across brand communication, PR coordination, overall marketing and creative execution, helping ensure that every customer-facing touchpoint communicates one consistent brand story.
The process connects:
Brand & Products → PR + Online + Creative Teams → Campaigns & Content → General Trade → Market / Customer → Feedback & Learning → Better Execution
The objective is not simply to create campaigns, but to build a coordinated system where brand storytelling, digital visibility, design, product communication and customer feedback continuously strengthen one another.
One brand. Multiple touchpoints. One connected customer experience.
