THE PRINTING SHOP — DIGITAL MARKETING & E-COMMERCE
The Printing Shop
Digital Transformation · E-commerce · Digital Advertising · Client Growth
Digital Marketing Specialist · Jan 2019 – Nov 2020 · Panchkula → Nationwide India
Worked directly with a local printing business to translate its commercial goals into a nationwide online sales channel. The engagement combined client consulting, e-commerce implementation, digital advertising, SEO/content, creative production, lifecycle marketing and day-to-day account ownership.
WHAT I OWNED
- Worked with the business owner to understand growth objectives, customer needs and operational constraints, then translated them into an executable digital plan.
- Built and managed WordPress e-commerce experiences and supported Magento migration, product content, catalog updates and online merchandising.
- Managed Google and Facebook advertising, keyword research, offer strategy and high-CTR copy to support customer acquisition.
- Created product photography, banners, campaign assets and organic social content to strengthen brand visibility and conversion.
- Built email capture and lifecycle campaigns to support repeat engagement, remarketing and customer retention.
- Owned day-to-day website, order-flow and digital-account coordination, troubleshooting issues and improving the customer journey through CRO.
BUSINESS IMPACT
- Expanded the business from primarily local exposure to India-wide online orders
- Built a scalable online order and e-commerce engine
- Improved brand awareness through organic social and digital content
- Managed site updates, order flow, campaign execution and creative assets
- Supported revenue growth through digital advertising, SEO/content and conversion optimization
RELEVANT CAPABILITIES
Relevant capabilities include SMB consulting, account management, digital advertising, e-commerce, customer acquisition, SEO, CRO, lifecycle marketing, client communication, problem solving and end-to-end digital execution.
