THE PRINTING SHOP — E-COMMERCE BUILD
The Printing Shop
Digital Transformation • E-commerce • Brand & Marketing Growth
Digital Marketing Specialist · Jan 2019 – Nov 2020 · Panchkula → Nationwide India
Freelancing for a local printing business to help build and operate a nationwide online sales channel. The work covered store build, migration, product photography, performance ads, email capture, content and day-to-day e-commerce management.
WHAT I OWNED
- WordPress store build and Magento migration
- Product photography and website updates
- Banner, offer and creative production
- Google + Facebook advertising
- Keyword research and high-CTR copy
- Email capture and lifecycle campaigns
BUSINESS IMPACT
- Expanded from local exposure to India-wide orders
- Built a scalable online order engine
- Improved brand awareness through organic Twitter content
- Managed site updates, order flow and creative assets
- Supported revenue growth through ads and CRO
DIGITAL TRANSFORMATION
LOCAL BUSINESS
→ NATIONWIDE
→ NATIONWIDE
Store build · migration · creative · ads · email · e-commerce operations